Craving a shampoo that keeps hair color in & the no-no's out? Keep Me Vivid Shampoo is the next generation SULFATE FREE technology that does it all.
Key Benefits:
- Next generation milky high-foam lather
- Gently cleanses hair
- Maintains vibrancy of fast-fading colors
- Helps combat hair color fading
- Sulfate free
Product fragrance includes notes of vanilla, coconut, and cotton candy.
Using this system, your hair color can last for up to 21 washes and benefit from increased shine.